Creating new industry categories, trials and tribulations and advice for desired outcomes

Robert Wahbe co-founded Seattle-based Highspot, a company that defined a new market category. Now, the sales enablement platform is valued at nearly $4 billion. During this Beyond the Blue Badge episode, Host T.A. McCann sits down with the Microsoft alum to discuss the ideation of Highspot, the trials and triumphs that came with breaking into a new industry space, how to achieve desirable business outcomes and advice for other startup leaders.