Get ready to be inspired by the extraordinary journey of Geoff Alexander, a true pioneer in the restaurant industry.

His story is filled with unexpected twists and turns that will leave you in awe. From humble beginnings to now standing in about 2,000 grocery stores, Geoff's path is a testament to the power of innovation.

But what unexpected twist propelled Wow Bao to such incredible heights?

Stay tuned to discover the surprising secret that unlocked Geoff's success.

In this episode, you will be able to:

• Decode the benefits of infusing innovation into your restaurant business operations.
• Utilize partnerships as a powerful tool to propel growth and geographic spread.
• Explore the art of storytelling as a driving force in building a successful brand.
• Delve into the importance of adaptive thinking and unconventional strategies for progress.
• Learn how exceptional customer service can be your secret weapon in achieving customer satisfaction.

Our special guest is Geoff Alexander, President of Wow Bao and Managing Partner of Lettuce Entertain You Restaurant Company.

Meet Geoff Alexander—someone who's continually pushed culinary boundaries.

A New York native who planted his roots in Chicago, Geoff's swift rise in the restaurant industry can be attributed to his unique and innovative approach leading "Wow Bao," a delicious dough treat filled with hearty fillings, started small but has grown exponentially under his vision.

Geoff's fearless pursuit of novel ideas, complemented by his knack for evolving technology integration within his business, has allowed him to carve a distinct path in a fiercely competitive industry.

His story is a potent reminder that success results from relentless innovation and relentless hard work.

The key moments in this episode are:

(00:00:00) - Introduction,

(00:01:04) - Slow Adoption of New Ideas,

(00:03:11) - Background of Lettuce Entertain You and Wow Bao,

(00:06:58) - Growing the Brand with Limited Resources,

(00:09:39) - Innovating to Expand,

(00:14:03) - The Journey to Success,

(00:15:37) - Small Actions Lead to Growth,

(00:18:05) - Finding Opportunties in Unexpected Places,

(00:19:13) - Scaling and Delegating,

(00:21:03) - Thriving with Limited Resources,

(00:27:58) - Importance of Treating a Business Like a Business,

(00:29:33) - The Importance of Hospitality in the Restaurant Industry,

(00:31:14) - Balancing Technology and the Human Element,

(00:34:04) - Maintaining Brand Awareness and Packaging,

(00:36:59) - Personal Touch during the Pandemic,

Links Discussed During the Show

• Wow Bao

Turning the Table is the most progressive podcast for today's food and beverage industry featuring staff-centric operating solutions for restaurants in the #newhospitalityculture.

Join Jim Taylor of Benchmark Sixty and Adam Lamb as they "turn the tables" on the prevailing operating assumptions of the restaurant business in favor of innovative solutions to our industry's most persistent challenges.

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This show is sponsored by Evocalize, they make complex restaurant marketing push button simple.

Jim Taylor at Benchmark Sixty

Adam Lamb at Chef Life Coaching

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