“Confidence and mindset are the keys to unlocking business growth. When you surround yourself with the right people and trust your team, scaling becomes possible.”

Resources Mentioned in This Episode:

• Die With Zero: Getting All You Can from Your Money and Your Life by Bill Perkins
• Become a Destination Company: A Road map to Attract, Motivate, and Retain Great Employees by Jeffrey Scott
• Jeffrey Scott Consulting

Topics Discussed:

Introduction to Jeffrey Scott (Start - 00:41):

Rob introduces Jeffrey Scott, a leader in the green industry, discussing his deep experience as a consultant and coach, and his family roots in the landscaping and pool businesses.

The History of Glengate and Scott Pools (01:22 - 04:48):

Jeffrey shares the fascinating story of his family’s journey in the industry, from cesspool pumping to construction, and how Glengate was born through a family dispute over trademarks.

Transition from Family Business to Consulting (04:48 - 06:12):

Jeffrey recounts his decision to step away from the family business, starting his own consulting firm to serve the green industry, including peer groups and one-on-one coaching.

Changes in the Landscape Industry’s Professionalism (06:46 - 08:15):

Jeffrey reflects on the growth of professionalism in the landscaping industry, from tradespeople running businesses to finance graduates entering the field.

Key Growth Constraints for Entrepreneurs (09:46 - 11:32):

Jeffrey identifies confidence and mindset as the biggest challenges for entrepreneurs, explaining how self-belief and the ability to envision a 10x future are crucial for success.

The Importance of Surrounding Yourself with Great People (12:40 - 13:43):

Discussion on hiring the right people and trusting them to help grow the business, with a reminder to invest in talent rather than cut costs when recruiting.

Building a Destination Company (23:25 - 27:12):

Jeffrey introduces his concept of a “destination company” and how businesses can create environments that attract and retain top talent by fostering transparency and trust.

Mindset Shifts for Entrepreneurs (29:14 - 32:17):

Jeffrey advises entrepreneurs to step back from daily operations, empower their teams, and focus on long-term planning, even when uncertain about the future.

Breaking Growth Constraints (40:14 - 41:34):

Jeffrey discusses lead flow as a major growth constraint for many companies today and emphasizes the need for a diversified marketing approach to avoid over-reliance on a single channel.

Final Thoughts and Recommended Resources (42:06 - End):

Jeffrey wraps up the episode by recommending Die with Zero by Bill Perkins, and invites listeners to explore his consulting and peer groups for more in-depth guidance.

Actionable Key Takeaways:

1. Focus on Mindset: The most significant constraint is often the entrepreneur’s confidence and vision. Aim to see the potential for 10x growth.

2. Surround Yourself with Talent: Hiring the right people and trusting them will help scale your business. Don’t be cheap when recruiting.

3. Become a Destination Company: Build a culture of transparency and trust where employees can grow and give feedback openly.

4. Diversify Your Marketing: Avoid depending on a single channel for leads. A broad approach will keep lead flow consistent.

5. Long-Term Planning is Essential: Even in uncertain times, plan for the next three to five years. You can always adjust as you go.