Have you ever wondered what you would do if you had the key to understand your customers? In this episode, we explore the confusing world of Big Data Analytics and the valuable information it can provide for business strategies. With the help of tools like Mixpanel, we will uncover the power of tracking customer movements and identifying trends that can lead to successful product ideas.

We will also dive into the fascinating area of Social Listening - listening to online chatter to gain insight into what potential customers truly feel about products in your niche. By using tools like Brandwatch or Sprout Social, we can learn how to turn online murmurs into actionable business insights.