Salespeople know that selling to an existing customer is easier than selling to a new one, but few take the time to ensure every customer's sales journey maximizes future sales. To learn how we can systemize recurring revenue, we sat down with Troy Small, a former Marine Corps Drill Instructor and current VP of Sales at Skyway Acquisition. He showed us how the buying journey can be constructed to ensure more engagement and more renewals and follow-on sales. It's all in this week's Bulletproof Selling Podcast!