Join us for a deep dive into the dynamic world of digital marketing with Rebecca Vickers, VP of Operations at FMO Media. As the landscape shifts towards short-form content and AI's growing influence, Rebecca emphasizes the importance of balancing quality and value in content production. We explore strategies for maintaining marketing efforts during economic downturns, the evolving social media landscape, and the critical role of email marketing in building lasting relationships. Drawing from her unique background in theater, Rebecca shares practical tips for content creation, advocating for a “document, don’t create” mindset. Whether you're a seasoned marketer or just starting out, this episode is brimming with insights and trends to help you thrive in 2024-2025.

Welcome back to Digital Coffee: Marketing Brew! I’m your host, Brett Deister, and today we’re joined by Rebecca Vickers, VP of Operations at FMO Media. Rebecca brings a wealth of knowledge in digital marketing, and we'll cover everything from the rise of short-form content to essential content creation tips, like adopting a “document, don’t create” mindset.

In this episode, we discuss balancing quality and value in content production, navigating the impact of AI on SEO, and the importance of maintaining marketing efforts during economic downturns. Rebecca also shares insights on the evolving social media landscape, email marketing, and the challenges of service industry marketing. Plus, hear about her unique background in theater and some fun coffee anecdotes.

Whether you're a marketing pro or just starting, this episode is packed with tips and trends for 2024-2025. Grab your coffee and tune in for a stimulating conversation on Digital Coffee: Marketing Brew!

Takeaways:

• Rebecca emphasizes the importance of balancing quality and value in content production, especially in the current economic climate.
• Short-form content is dominating the digital landscape, compelling marketers to adapt their strategies accordingly.
• AI's role in SEO is evolving, making it crucial for businesses to stay informed about trends.
• Maintaining marketing efforts during economic downturns is vital for brand visibility and awareness.
• The rise of personalized content is essential, as consumers seek genuine connections with brands.
• Email marketing remains a powerful tool, allowing businesses to maintain direct contact with their audience.

Links referenced in this episode:

• fmomedia.com

Companies mentioned in this episode:

• FMO Media
• Google
• Netflix
• TikTok
• Instagram
• Facebook
• Twitter
• LinkedIn
• Grammarly
• Midjourney
• 11 Labs
• Neverbounce