Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president of Business Development and Strategy, NBCUniversal Television and Streaming, and senior vice president, NBC Spot On  , discusses local OTT advertising opportunities happening right now, how these opportunities can be monetized and why local stations should expand their OTT presence to propel their broadcast business forward.

Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president of Business Development and Strategy, NBCUniversal Television and Streaming, and senior vice president, NBC Spot On , discusses local OTT advertising opportunities happening right now, how these opportunities can be monetized and why local stations should expand their OTT presence to propel their broadcast business forward.

Unlocking the Future of Local OTT Advertising: And How to Monetize It

The voice for America’s broadcasters goes behind the mic,  covering the topics, issues and innovations that impact America’s broadcasters the most.

Business

The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.

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Unlocking the Future of Local OTT Advertising: And How to Monetize It

Unlocking the Future of Local OTT Advertising: And How to Monetize It