As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z.

Unlocking the Gen Z consumer

Hear KUOW and NPR award-winning hosts and reporters from around the globe present some of the nation's best reporting  of the day's events, interviews, analysis and reviews.

Hear KUOW and NPR award-winning hosts and reporters from around the globe present some of the nation's best reporting of the day's events, interviews, analysis and reviews.

Share Unlocking the Gen Z consumer

Sign up to save your podcasts

Unlocking the Gen Z consumer

Unlocking the Gen Z consumer