What if the secret to closing more deals isn't about what you say—but who you're really speaking to?

In this episode, Oscar sits down with sales strategist Jake Stahl, who reveals his powerful STRATA framework for connecting with the hidden "second profile" inside every buyer—the one that actually makes decisions. From decoding nonverbal signals to mastering the art of empathetic check-ins, Jake shares how to move past stalls, handle objections with ease, and craft conversations that naturally lead to "yes."

Key takeaways:

• Why most salespeople talk to the wrong version of their prospect
• How to apply the 2–10 Rule to shorten sales cycles and boost connection
• Practical techniques for reading cues, asking the right questions, and handling objections

Jake also opens up about his personal journey through addiction and recovery—and how survival taught him the skills to read people at the deepest level. His story is proof that the toughest battles can lead to the most powerful breakthroughs.