Join host Brett Deister and guest Eric McHugh as they delve into the transformative potential of the metaverse and NFTs in marketing. They discuss how these technologies can enhance consumer experiences and provide innovative opportunities for marketers to forge deeper connections with their audiences. Eric shares his insights on the benefits of NFTs for building vibrant brand communities, showcasing successful implementations that have redefined customer engagement. The conversation also addresses the intersection of gaming and NFTs, highlighting the hesitance among gamers to embrace this technology and exploring pathways for future integration. Eric’s extensive background in web 3 is complemented by a discussion on the evolution of the internet from web 1 to web 3, emphasizing the new possibilities that await PR agencies and creators in this digital landscape.

Takeaways:

• Web3 represents a shift towards an internet where users can read, write, and own their content, enhancing individual ownership and control.
• NFTs offer brands a new way to foster community by creating unique digital assets that can unlock exclusive experiences for consumers.
• Marketers can leverage the metaverse to create immersive experiences that connect consumers with brands on a deeper level.
• As brands transition to Web3, they can create loyalty programs using NFTs to reward consumers and enhance customer retention strategies.
• Gamers have been hesitant to adopt NFTs due to perceived exploitation and lack of value proposition in their integration.
• The evolution from Web 1 to Web 3 introduces new opportunities for PR agencies to engage audiences more effectively.

Links referenced in this episode:

• shopx.co
• shopxlabs.com
• twitter.com/shopxlabs
• instagram.com/shopxlabs

Companies mentioned in this episode:

• Snapchat
• ShopX
• Nike
• Reebok
• Lululemon
• Starbucks
• Gas Station
• Keurig
• Gucci
• NBA
• Fox
• Coachella
• Activision
• Fortnite
• Elden Ring
• Breath of the Wild