In this episode of Mr. Biz Radio, host Ken Wentworth talks with James I. Bond, a behavioral management and marketing specialist. James introduces "Brain Glue," a method for improving marketing through emotional selling and memorable messaging. He discusses how his work with major companies led to this discovery. James explains how emotionally-engaging marketing messages can resonate with audiences. He uses examples like phrases from O.J. Simpson's trial and names like "Squatty Potty" and "Pop-Tarts" to showcase how alliteration and metaphors create lasting impressions. The episode provides strategies for marketers to enhance their branding and achieve business success.

Key Takeaways:

- Emotional Selling Power**: Effective marketing relies on emotional connections rather than purely logical reasoning, as emotional appeal can significantly enhance customer engagement.

- Crafting Memorable Messages**: Utilizing literary devices like rhymes, metaphors, and alliterations can make marketing messages more memorable and impactful.

- Strategic Naming**: Names like "Men are from Mars, Women are from Venus" and "Squatty Potty" illustrate the importance of clever and engaging product titles in driving sales.

- Sense Elevation in Branding**: Engaging multiple senses through marketing, as seen in campaigns like Wendy's "Where's the Beef?" and M\&M's "Melts in Your Mouth, Not in Your Hands," can help brands stand out.

- Businesses should aim to capture attention within the first six seconds with compelling and intriguing messaging to maximize impact.