In this episode we welcome Donna Switzer, a certified sustainability professional and environmental auditor, to discuss the principles and importance of corporate sustainability. Donna explains the formal definition of sustainability from the Rio Earth Summit and the core elements of environmental footprint, social impact, and regulatory compliance. She shares practical examples of successful corporate sustainability programs and emphasizes the value of focusing on long-term business objectives. Donna also highlights common barriers to adopting sustainability initiatives and provides strategies for overcoming them. The episode concludes with recommendations for resources and the significance of company-wide involvement in sustainability efforts.00:00 Introduction and Guest Welcome01:30 Defining Sustainability02:48 Corporate Sustainability Programs03:57 Historical Context of Sustainability04:40 Environmental Footprint Explained05:56 Examples of Environmental Impact09:32 Hazard Communication and Sustainability13:11 Social Aspects of Sustainability18:05 Navigating Political Agendas in Sustainability22:10 Successful Corporate Sustainability Initiatives28:51 Impact of Social Issues on Business30:08 Barriers to Implementing Sustainability Programs32:11 Involving the Whole Company in Sustainability34:52 Challenges and Standards in Sustainability38:09 Developing a Two-Year Sustainability Plan44:39 Resources for Implementing Sustainability48:09 Recommended Books on Sustainability49:30 Final Thoughts on Sustainability