Today I talked with the representative of Unlock Protocol, a company that's going to enhance the way we deal with online memberships and subscriptions. They're using blockchain technology to make paywalls and subscriptions easy-breezy with web3. Their ultimate goal is to open direct communication rails between communities and authors, with web3.

Think about this - when you sign up for your favorite website or a streaming platform, or a chat, it's not just a subscription or a purchase - it's like publicly attributing your address to a community. In fact, that doesn't just give you access. It gives you a kind of ownership. That's the idea of the Unlock Protocol. They use blockchain to manage memberships and even event tickets in a way that finally puts the power back in the hands of users and creators.

We feel like Unlock has always been a big supporter of openness and collaboration - an idea at the core of Unlock Protocol, much like blockchain. It's about building tools that anyone can use, modify, and share so that technology enables people, not just big companies.

However, our conversation was not just about e-commerce. Unlock Protocol is also building a community where developers can create the most amazing collaborations with new technologies. They're making things like special event tickets that remember you and maybe give you some rewards. Basically, Unlock builds a bridge between the web3 and the style we consume content every day. And you do not have to be crypto-native to use any resource built with Unlock. You can use regular payment methods with Unlock, like credit cards.

That's what seems to be happening with Unlock: tools are being given to a guy who wants to better connect with his fans from the web3 world or build a community. Educating customers on the technical aspects of web3 production and encouraging massive adoption will be important.

So let's keep our eyes on Unlock protocol. We will definitely give it a try in our or suggest to client projects!

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