In this episode we sit with Kirk Marple, Founder and CEO of Unstruk Data. Unstruk Data is enabling its customers to utilize information stored in video image, 3D and industrial files with its knowledge hub, which is designed specifically for spatial and unstructured data. Its technology unlocks the information stored in these data files so that you can easily search, visualize, analyze, and integrate them into existing data workflows. 

 

Kirk is a serial entrepreneur, operator, and technologist. He started his career in media management and entertainment at Microsoft and his own media transcription company, which was acquired by ESPN. He shares with us entrepreneurial, approach to collaborating with customers on product development, and his approach to fundraising.

 

If your company is looking to scale its AI initiatives, head over to Tesoro AI (www.tesoroai.com). We are experts in AI strategy, staff augmentation, and AI product development. 

 

1:47 - Kirk’s background and the experiences that led to starting Unstruk Data

3:52 - The pros and cons of building a private equity backed company vs bootstrapped company 

8:21 - Managing ethical decisions in building AI products 

9:28 - Understanding the catalyst behind Unstruk 

11:51 - Breaking down the Unstruk product 

16:21 - Industries that are becoming more comfortable with utilizing AI tools like Unstruk 

19:04 - How enterprise customers interact with the Unstruk product 

25:16 - How Kirk approached building the founding team 

26:58 - Utilizing the MVP stage to get vital feedback from customers 

28:41 - How to manage customer feedback and internal strategy for product development  

31:46 - How they’ve approached the fundraising process 

34:33 - Investor knowledge on the AI space 

38:38  - How to get in contact with Kirk and the Unstruk team