In this episode, Christian Hustle sits down with Gwen Sioson from ActiveCampaign to unpack autonomous marketing, agentic AI and how to develop cross-channel campaigns that drive real revenue. We also explore how UB-I (Uberall’s AI agent) accelerates local discovery, engagement, and conversion for multi-location brands.

📍 Chapters:

00:00 Unlocking AI-driven growth

02:36 What “autonomous marketing” means at ActiveCampaign

06:01 Imagine → Activate → Validate framework

08:39 How UBI + Active Intelligence work together

11:54 Local engagement that turns visits into revenue

14:21 Pro tips: offers, forms, and smart expiration dates

19:09 Unified data and the HQ control center

23:35 Key takeaways and next steps

🔑 Key Takeaways:

– Autonomous marketing shortens time-to-value

– Data integration is essential for accurate targeting and measurement

– Simple tactics like limited-time offers lift conversion

– AI agents create and schedule campaigns, then learn from results

💡 Learn more:

Get LPO Certified at Uberall Academy: https://academy.uberall.com/

Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/

Meet UB-I: https://get.uberall.com/ub-i/

Learn more about ActiveCampaign: https://www.activecampaign.com/