The Brilliant Brand Podcast

Unlocking the Power of Brand Purpose

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Ever wonder what makes certain brands truly stand out? The ones that go beyond just selling a product or service?

In this episode of The Brilliant Brand Podcast, I’m diving into the core elements of brand purpose—the foundation behind your business, beyond just making money.

This isn’t about lofty ideals. 

It’s about getting clear on why your brand exists, what it stands for, and how it connects with the right people.

I’ll show you how:

  • Values act as your North Star
  • Purpose keeps you on course
  • Vision gives you a destination
  • Mission helps you get there

    • Tune in now:

    🍎 Listen on Apple Podcasts

    🟢 Listen on Spotify


    Mentioned in this episode:

    • Brand Vision Statement: How to Stop Drifting and Start Driving Growth


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      Talk to you next time, and stay Brilliant. ⚡

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      The Brilliant Brand PodcastBy Sonia Chopra