While multichannel communication gives your business an obvious edge, managing it is not always easy! Siloed systems make it difficult for agents to respond to customer queries quickly and efficiently, creating long wait times and frustrated customers. Then there is the difficulty of personalizing each customer’s journey, being available 24/7, and sharing updates and well-timed marketing messages with thousands of customers on a daily basis. Want to learn about that one incredible tool that makes all this communication seamless and takes your CX from sloppy to great?Join us on the next episode of CX Beats to find out! Here, Max Chikhirev, edna’s head of product development and show host will discuss the powerful role a single, intelligent interface like chat center plays in unifying communication across multiple non-voice channels like WhatsApp, Viber, Apple Business Chat, IG, web and in-app chat.They will focus, among other things, on the role a chat center plays in:

• Integrating with CRM, Ticketing Systems, and Third-Party Services
• Creating and Storing a Customer’s Entire Conversation History
• Intelligent Routing of Queries
• Monitoring Performance via Real-time Dashboards and Reports