What are Decentralized Autonomous Organizations (DAOs) and how do they work? What exactly does it mean to market “direct-to-community”?  In this episode, I sat down with Simon Yi, co-founder of the marketing DAO, Myosin.xyz, where he digs into all of this, how he saw the power of DAOs during his time at ConsenSys and what inspired him to start a service agency that is a collectively-owned DAO. Simon and I also talked about: 

(01:26) Simon's career pivot from finance to growth marketing to web3

(07:32) DAOs and how they have always existed since he could remember as a Korean American growing up in NY

(18:29) The shift from direct to consumer to “direct to community” marketing

(22:00) Web3 enabling people to own their own data and be rewarded for it unlike web2

(28:42) His mindset on being a serial quitter allowed him to become an entrepreneur

(37:39) Service DAOs and the future of work 

Simon Yi Bio:

Simon is a co-founder and head of growth at Myosin.xyz, a marketing DAO and product studio building the web3 user acquisition suite. He sharpened his skill for 12+ years as a growth expert at VaynerMedia, R/GA, Wunderman and other global agencies. He has led growth at startups that have been acquired for a combined $625 million, and most recently was the growth director for Tachyon.xyz, a Consensys Mesh accelerator.

For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/simonyi-daos

🔗 CONNECT WITH SIMON YI

Twitter: https://twitter.com/da0uch

Linkedin Newsletter: https://www.linkedin.com/newsletters/w3g-web3-growth-7080647765915000832/

Myosin.xyz: https://linktr.ee/myosinxyz

🔗 CONNECT WITH ARIBA JAHAN

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Linkedin: https://www.linkedin.com/in/aribajahan/

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