In this podcast interview, Deanna Shimoto, CEO of GrowthMode Marketing, discusses B2B buying in a changing world. She shares insights on how to create a demand generation engine, including the two pillars of strategy and content. She also dives into the concept of cornerstone and cobblestone content and how to get content out to the right audience.

Connect with Deanna here:

The Demand Gen Fix Podcast: https://thedemandgenfix.buzzsprout.com/

YouTube: https://www.youtube.com/@TheDemandGenFix

LinkedIn https://www.linkedin.com/in/deannashimota/GrowthModeMarketing

Website: www.growthmodemarketing.com

Watch the complete episode on Linda's YouTube:

https://www.youtube.com/watch?v=B1MG9ogWn3s&t=787s

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