Content Matters

Unlocking the Power of Information Architecture


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We sat down with Amber Swope, Founder of DITA Strategies, to explore the critical role of information architecture (IA) in technical and product documentation. Amber shared insights on how a strong IA foundation enhances intelligent authoring, supports structured content strategies, and evolves with organizational maturity. 

Topics discussed included: 
  • The different roles within information architecture and how they contribute to content success 
  • How IA impacts intelligent authoring and structured content workflows 
  • IA maturity models—what they are and what each stage unlocks for your organization 
  • The potential impact of generative AI on information architecture 
Whether you're working with DITA, optimizing your content strategy, or exploring AI-driven documentation, this conversation is packed with valuable insights from one of the top experts in the field. 

About Amber 
Amber Swope is the founder of DITA Strategies, a consulting practice that provides expert information architecture (IA) and Darwin Information Typing Architecture (DITA) strategy and implementation services. She is an internationally-recognized Information Architect, Darwin Information Typing Architecture (DITA) expert, and information architecture (IA) consultant.  

With over 20 years of information development experience and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through IA. She helps teams build scalable IA solutions to future-enable their content and empowers team members to advance their architecture as it evolves to meet new business needs. 


Where You Can Find Amber 
LinkedIn: Amber Swope 
Website: DITA Strategies 
Website (ADHD Support): Bored Leopard 

Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
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