In this exciting episode of "This is Annex," your hosts Kyle Shay and Stacy Bradshaw sit down with a true expert in the field of B2B marketing, Annex Business Media's Group Publisher, Paul Grossinger. Get ready to dive deep into the world of Omnichannel marketing, a game-changing programmatic approach that can supercharge your B2B marketing efforts.

Paul takes us on a journey, explaining how Omnichannel marketing can help you precisely target your campaigns to B2B prospects, extend the reach of your existing campaigns, and harness the power of first-party data from B2B media audiences. Discover how this approach is the key to connecting with highly qualified audiences in their respective niches.