In Episode 176, Maarja Hewitt and Tony Miller, Ad Advance's Director Programmatic Strategy, discuss Amazon DSP’s shift to the Open Internet with new partnerships from Roku, Disney, Netflix, and Spotify. Key takeaways include:

1. One-Stop Shop: Amazon DSP expands to offer video and audio ads across the Open Internet.
2. Unified Media: Solves fragmentation by offering better frequency control and measurement.
3. New Opportunities: Roku, Disney, and Netflix partnerships unlock unique reach and global scaling.
4. Audio Expansion: Platforms like Spotify and SiriusXM bring addressable, programmatic audio to DSP.
5. 2026 Outlook: A reset in media planning with unified reach and outcome-based strategies.

Tony also shares his thoughts on how brands can adapt to this new DSP landscape.

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