The Association Insights Podcast

Unlocking the Power of Play: Advocacy and Innovation in the Video Game Industry


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Welcome to another episode of The A100 Podcast, where we’re joined by Stanley Pierre-Louis, President & CEO of the Entertainment Software Association (ESA). In this insightful conversation, Stan takes us through the dynamic world of video games and shares how ESA serves as the voice for the U.S. video game industry.


Key Highlights:

  • Stan’s Career Journey: Stan traces his unique career path, from working in media and intellectual property law to leading ESA. He shares how his passion for media, technology, and the arts has shaped his leadership in the video game industry.

  • The Role of ESA: ESA advocates for the video game industry and protects its economic and creative contributions. Stan explains how ESA supports its members in areas like free expression, intellectual property protection, and self-regulation.

  • Economic Impact of Video Games: With over 190 million Americans playing video games and a $101 billion economic impact, Stan discusses ESA’s research and how data drives advocacy efforts. He also highlights the industry’s substantial contributions to the U.S. economy and job market.

  • Advocacy and Policy Priorities: Stan dives into ESA’s top policy priorities, including AI, intellectual property, and digital wellness. He shares how ESA educates policymakers on the nuances of video game technology and advocates for thoughtful, common-sense regulations.

  • Collaboration and Partnerships: Stan emphasizes the importance of partnerships in advancing the industry. From working with organizations like the AARP and the American Heart Association to global initiatives that highlight the social and emotional benefits of video games, ESA leverages collaboration to amplify its impact.

  • Join us as Stan Pierre-Louis shares valuable insights into the intersection of technology, creativity, and advocacy, providing actionable takeaways for association professionals looking to enhance their own advocacy and member engagement efforts.


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