The Ross Simmonds Show

Unlocking the Power of Reddit for Brands

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In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive deep into actionable Reddit strategies, including how to leverage subreddits, engage in community discussions, and optimize Reddit ads. If you want to turn Reddit into a growth engine for your brand, this is an episode you don’t want to miss.


Key Takeaways and Insights:

1. The Power of Reddit’s Growth

  • Reddit hit profitability in Q3 2024 ($29.9M profit)
  • Revenue increased by 68% to $348M
  • Daily active users grew by 47% to nearly 100M
  • The influence of Reddit on search rankings and online communities


    • 2. Why Marketers Can’t Ignore Reddit

    • Google prioritizing community-driven discussions
    • Reddit dominating search results for product and service recommendations
    • Comparison to platforms like Capterra, G2, and Trust Radius


      • 3. Actionable Reddit Strategies for Brands

      • Create & Own Your Subreddit
      • Establish a dedicated space for your brand
      • Engage with customers & provide value beyond self-promotion
      • Align subreddit topics with your audience’s interests (e.g., if you sell mattresses, discuss sleep tips)
      • Secure Your Branded Username
      • Prevent brand impersonation
      • Use “BrandNameTeam” for community engagement
      • Avoid “BrandName_Official” (feels out of touch)
      • Engage in Existing High-Traffic Reddit Threads
      • Find Google-ranking Reddit discussions relevant to your industry
      • Provide insightful, non-promotional responses to drive visibility
      • Avoid spamming links; focus on adding value


        • 4. Leveraging Reddit Ads & The Power of Targeting

        • Reddit allows hyper-specific targeting with subreddits
        • Example: Target r/cybersecurity for security software ads
        • Create native-style ads that blend seamlessly into Reddit conversations


          • 5. The Value of User-Generated Content (UGC) on Reddit

          • Encourage discussions about your brand through real conversations
          • Monitor Reddit for unfiltered customer feedback
          • Use Reddit insights to inform product development and marketing strategies

            • 

            6. Monitoring Reddit Without Daily Posting

            • Set up tracking for mentions of your brand
            • Analyze competitor presence and sentiment trends
            • Use tools to automate monitoring and identify opportunities


              • Resources & Tools:

              🔗 Reddit Ads Platform

              🔗Reddit Pixel Setup Guide

              🔗Tools for Reddit Monitoring:

              • Brandwatch
              • Sprout Social


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                The Ross Simmonds ShowBy Ross Simmonds