Main Points of Conversation:

Understanding the concept of a digital planning twin and its role in connecting decisions from strategy to tactics across the entire value chain.

Real-world applications and success stories of using a digital planning twin in business, focusing on the example of Eco Material Technologies.

The benefits of a digital planning twin, including improved profitability, optimized partnerships, and enhanced forecasting capabilities.

Guest Bio: John Barclay is the National Truck Transportation Director for Eco Material Technologies, an industry-leading company specializing in coal combustion products. With extensive experience in supply chain management, John has played a crucial role in implementing the digital planning twin at Eco Material Technologies, leading to significant improvements in decision-making processes.

SEO Key Phrase: "Digital planning twin in business"

SEO Tags: Digital planning twin, decision-making processes, optimization, sustainable growth, Eco Material Technologies