The episode explores an IBM study conducted with 2,413 IT leaders from 12 countries, focusing on the return on investment (ROI) in artificial intelligence. The research highlights a strong drive for innovation but also reveals challenges faced by many companies in accurately measuring ROI. Key obstacles include issues related to data quality, integration with existing systems, and a lack of specific skills. Despite these hurdles, most companies plan to increase their AI investments by 2025, with a particular focus on open-source solutions and cloud technologies. Successful AI implementation is closely tied to effective governance, a well-defined business vision, and workforce training.