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In this episode titled “Unlocking the Secrets: How to Publish a Book Ep 27” My Guest today is Lyda Mclallen, owner of Talk Plus Tell.  We're diving deep into a topic that sparks curiosity and sometimes, a bit of confusion—publishing. Whether you're a seasoned author or just starting to sketch out your first book, this episode is your golden ticket to the inside track of the publishing world.

Introduction
[00:00:334] Eddie welcomes listeners and introduces the episode’s theme: demystifying the book publishing process.
[00:19:342] Introduction of guest Lyda Mclallen, a seasoned expert in the publishing industry.
Overview of Publishing Options
[01:07.406] Lyda explains her background and the inception of her company, Talk Plus Tell.
[01:32.590] Discussion on common misconceptions about the publishing industry.
[01:58.914] Detailed breakdown of the three main publishing paths: traditional, hybrid, and self-publishing.
Deep Dive into Publishing Types
[02:49.614] Pros and cons of traditional publishing.
[03:16.558] Insights into hybrid publishing and its challenges.
[03:42.862] Benefits and considerations of self-publishing.
Professional Production and Bookstore Placement
[04:11.116] Lyda emphasizes the importance of professional book production to meet bookstore standards.
[04:42.958] Challenges of getting self-published books into bookstores and how to overcome them.
Quality Control in Publishing
[05:08.878] Importance of cover design, font selection, and overall book appearance.
[05:38.624] Criteria bookstores use to decide on stocking books.
The Editing Process
[06:09.100] Lyda outlines the essential editing stages necessary for a polished book: structural, copy, and proof editing.
[07:03.022] Detailed explanation of each editing stage and its impact on the book’s success.
Closing
[12:03.278] Eddie summarizes the key takeaways and thanks Lyda for her insights.
[12:21.270] Reminder for listeners to check the blog at transformyourfuture.com and to subscribe to the newsletter for more resources.
Resources
Write Useful Books: A modern approach to designing and refining recommendable nonfiction, Rob Fitzpatrick   
Lyda’s Ultimate Author Checklist From Publishing to PR + Marketing

Subscribe to Transform Your Future Newsletter Where Eddie writes about personal development, reinvent & identity: http://transformyourfuture.com