Marketers are afraid of attribution because we make it more complex than it needs to be. We are always in a constant search for a single source of truth and hard ROI numbers to justify marketing spends, but we just don't know how to get there.

Whelp, sorry folks, that single source of truth doesn’t exist. Attribution is not just about assigning credit to different touchpoints – it's about understanding the entire customer journey and how your marketing efforts impact that journey.

On this week's Episode of DigitalBanter we have a special guest, Drew Smith who helps us navigate many of the misconceptions around attribution.

The truth is, attribution is not that complicated. There are many solutions out there that can help you track your marketing efforts and measure their impact on revenue. Don't be afraid to graduate from google analytics, try new things and see what works best for your business.