Building trust, navigating cultural nuances, and mastering European sales requires more than just traditional strategies. Mark Cox is joined by Domenico Le Pera, a sales leader with years of experience across European markets, to discuss what it takes to master the unique dynamics of selling in Europe. Together, they dive into the differences between North American and European approaches, the importance of utilizing different communication styles, and how to create a collaborative and motivated team. Whether you are a seasoned sales professional or a newbie to the global markets, this conversation offers practical tips and actionable insights to help you find success in European sales.