In this episode of Breaking Solo, host Donna Amos speaks with Evan Cox, a solopreneur specializing in nonprofit marketing. They discuss Evan's journey from working in a large nonprofit to becoming a solopreneur, the challenges he faced, and the importance of understanding multiple audiences in marketing. Evan shares insights on standing out in a competitive market, industry trends for solopreneurs, essential tools for business management, and daily routines that enhance productivity. He also offers valuable advice for those starting their solopreneur journey and highlights exciting projects he is currently working on.

takeaways

• Evan emphasizes the importance of serving multiple audiences in nonprofit marketing.
• His journey includes unexpected career turns that shaped his approach to business.
• Entrepreneurship reveals personal gaps and encourages self-discovery.
• A clear message is not enough; it must also be compelling and relevant.
• Evan's unique approach to StoryBrand helps him stand out in a crowded market.
• Simplicity in business processes is crucial for scalability.

BIO

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them.

Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia that helped local farmers develop sustainable agriculture and business practices, my work has taken me around the globe.

Today, my team and I have the privilege of working with small to mid-sized businesses, nonprofits, and churches across multiple continents so they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

Website

https://evancoxconsulting.com/

Social Media Links

https://www.linkedin.com/in/evancox1?utm_source=share&utm_campaign=share_via&utm_c

Freebie Giveaway Linkhttps://evancoxconsulting.com/resources/