In this engaging interview in IP with David, we sit down with Julie Austin, a world-renowned speaker, author, and inventor of Swiggies, the innovative wrist water bottle. Julie shares her incredible journey of growing up poor, becoming a successful inventor, and navigating the complex world of intellectual property investment. Discover her valuable insights on patents, trade dress, and the importance of creativity in problem-solving. As a self-taught publicist, she also reveals how she managed to get her product featured on major platforms without spending a dime on ads. Dive into Julie's inspiring story and learn how to think like an inventor – because anyone can unleash their creativity and bring their ideas to life!