In this episode, Andy and James dive deep into the world of Account-Based Marketing (ABM) and paid media strategies + tactics that can make or break its success.

Stressing the importance of data quality and collaboration across marketing, sales, and revenue, this episode touches on a range of topics, including:

• Necessary shifts in mindset and approach, especially for marketers that have historically been lead-gen focused. 
• The critical role of personalization, barriers to its implementation, and the right (and wrong) times to deploy a personalized approach within your ABM paid media efforts.  
• The tech + resources to invest in for successful ABM paid media. SNEAK PEAK: it's not the ABM platforms you hear about all the time. 
• Approaches + considerations for measuring success, engagement, and movement through the funnel.

Throughout the discussion, they offer practical tips and actionable insights to help listeners get started with ABM or improve their existing ABM efforts.

Whether you're new to the concept or looking to improve your existing ABM efforts, this episode has something for everyone. So sit back, grab a cup of coffee, and join Andy and James for a deep dive into the world of ABM and paid media.