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Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani
In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.
Topics we cover:
- How to use proven frameworks: AIDA and PAS
LinkedIn John: https://www.linkedin.com/in/johncaprani
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]
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By Marketing Guys
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In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.
Topics we cover:
- How to use proven frameworks: AIDA and PAS
LinkedIn John: https://www.linkedin.com/in/johncaprani
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]