Marcel van der Heijden, a Partner at leading B2B software venture capital and growth equity firm, Fortino Capital, describes the challenging environment for B2B SaaS funding during the past two years.

Marcel brings us up-to-date with the status of the B2B software and SaaS funding landscape as of April 2024, the emergence and rise of AI-based products and services.

Marcel imparts valuable advice to startups, founders, and board members - he underscores the significance of reassessing changing market dynamics, cultivating strategic partnerships, networking with industry stakeholders, comprehending market conditions, and staying prepared for acquisition offers.

For more Fortino insights head over to https://www.fortinocapital.com/ and for advice on recruiting leadership talent for B2B Saas ventures check out https://alpinasearch.com/