Welcome back to Wealth and Wisdom with Wendy, The Financial Lion 🦁! Wendy sits down with the incredible Rob Lange—a press and media strategist who’s been called “The Expert-Expert.” With over 35 years in the industry, Rob has helped some of the biggest names, from Oprah to Susie Orman, and even brands like Wally Amos Cookies and Orville Redenbacher, turn visibility into lasting success. ✨ In this episode, you’ll discover:

• 💡 Why business success is built in the business behind the show—not just the craft.
• 🎯 The 11 pillars Rob teaches to transform from generalist → specialist → authority → expert.
• 📺 How to leverage press & media as a business tool—not just publicity.
• 🔑 The secret to building know, like, and trust with your audience faster.
• 🚀 How Rob helped turn canceled events and “last-minute emergencies” into breakthrough success stories.

This conversation will change how you think about visibility, credibility, and building lasting influence in your business and life.