What do Willy Wonka, children’s museums, The Wizard of Oz, theme parks, and holiday light shows have in common? They’re all rooted in the magic of whimsy!

In this episode, we dive into the third "Secret of Experience Design"—using the whimsical and unexpected to elevate your designs. From sparking childlike wonder to keeping experiences fresh and captivating, we explore how to infuse your work with playful creativity. Tune in to discover the art of crafting unforgettable moments that leave your audience enchanted!