Define Design

Unlocking User Insights: The Power of Research


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In this conversation, Janiessa Norice and Dominique Simmons delve into the world of user research, exploring its significance, methodologies, and practical applications. Dominique shares her insights on how user research can drive business outcomes, the importance of understanding user needs, and the various methods available for gathering data. They discuss the nuances between moderated and unmoderated testing, the process of formulating effective research questions, and the value of involving stakeholders in research sessions. Additionally, Dominique offers advice for aspiring user researchers, emphasizing the importance of networking and leveraging unique backgrounds to stand out in the field.

Guest links: https://www.linkedin.com/in/dominiquecsimmons/ https://cxuxspark.com/

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Define DesignBy Janiessa Norice