In this conversation, Janiessa Norice and Aishwarya V discuss the critical role of understanding user communication in the fintech industry. Aishwarya shares her experiences in creating user-friendly content for a diverse Indian audience, emphasizing the importance of using familiar language to build trust and improve user engagement. They explore the process of developing a word library to ensure consistency and clarity in communication, as well as the ongoing feedback loop that helps refine their approach to user interaction.Guest link: https://www.linkedin.com/in/aishwarya-v-773969104/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BQpt%2F5lCNTKCOK1t7KUJm2Q%3D%3D