From Farm to CMO: Leadership & Storytelling with JoDee George

In this episode of The B2B Engagement Podcast, Gavin Finn speaks with JoDee George, Vice President and Chief Marketing Officer for U.S. and Canada Imaging at GE Healthcare. JoDee shares her inspiring journey—from growing up on a Wisconsin farm to leading in a global healthcare company—highlighting lessons of grit, determination, and business fundamentals.

Key topics include:

• The critical synergy between marketing, communications, and sales in driving success
• The power of storytelling and understanding audience needs
• How authentic leadership fosters trust and innovation
• The role of culture and training in organizational growth
• Why confidence, humility, and self-awareness are essential leadership traits

Tune in for a conversation on strategic marketing, leadership, and personal growth.

Explore how Kaon helps B2B companies tell their value story effectively: Visit kaon.com