In this episode of the Follow-Up Media Podcast, hosts K-Lee and Riley discuss the uncomfortable truths about modern marketing, focusing on the invisibility crisis that brands face today.

They explore the reasons why brands become invisible, the importance of consistency in content creation, and the need for a robust content ecosystem.

The conversation emphasizes the relevance equation and the challenges posed by the attention economy, ultimately guiding listeners on how to evolve their marketing strategies to avoid invisibility.

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