170. Unna Lehtipuu & Antti Mustakallio: The Best Speech of Your Life

Unna Lehtipuu is a Communications and Media professional with extensive experience in international communication, media, investing and corporate responsibility issues. Currently CEO of the Communications Agency Framilla Finland, she is also a journalist, an author of 7 non-fiction books and a keynote speaker.

Antti Mustakallio is a public speaking coach, one of Finland’s few professional speechwriters, and a media commentator on persuasive communication. He is also the brains behind the annual Summer School of Rhetoric conference (Retoriikan kesäkoulu), featuring some of the world’s most influential speechwriters and other international experts on persuasive communication.

The Best Speech Of Your Life

The world is everyday more and more connected. This brings more opportunities for people to interact. And due to the pandemics most of this interaction occurs on a digital way (events, meetings, etc.) where time is very limited.

So a growing number of persons need to use that short time to express their message in a effective way.

ELÄMÄSI PARAS PUHE (The Best Speech of your Life) was written to fill that need.

The book covers speaking theory, classic rhetoric and how to build the content and the structure of your business speech, but it’s also a guide that helps you in a practical way such as social speeches. It also covers analysis and examples from recent speeches especially during 2020. Not surprisingly, the most remarkable speeches leaders gave in 2020 fell into the “crisis speech” category.

Related: Charisma and Persuasion

Favorite quotations

“Vir bonus dicendi peritus.” — Marcus Portius Cato

“People will forget what you said, people will forget what you did but people will never forget how you made them feel.” — Maya Angelou

Recommended book

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Routine to Shine