Is your business a vitamin or a painkiller? With the growing saturation of new apps, start-ups, and internet entrepreneurs; how did Tyler Spooner move his first mobile app, Feed Me, from a ‘nice to have’ to the ‘don’t take it away from me’ painkiller that is now UnoCart and UnoMoney? Sure, there are the standard elements of ease-of-use, a gap in the market, and a David vs Goliath narrative against conglomerate supermarkets. But Spooner says that his methodology hung on two things: customer feedback and problem solving. With international distribution on his 12-month business plan, this story also offers a unique insight into Perth’s ecosystem of new thinkers and the responsibility investors have to pay it forward.