James Beard joins Sam at the Dan Gable Museum in Waterloo, Iowa for a wonderful and wide-ranging conversation. This is a not-to-be-missed interview covering all aspects of James' career and opinions on the business - what works and why, how to not give the fans what they want but make them want what you have to give, and, of course, the importance of the third man in the ring.

You can find more about James and his book here!