Owen and Micah get the behind-the-scenes story of a “viral” fire safety video from a wide cast of contributors on the project. If you aren’t one of the 10M+ people who have already watched the Close Before You Doze video, stop what you’re doing and check it out now. It might save your life and it will make definitely make you think twice about how a simple message and a creative approach to storytelling can spread like…well you get the idea.