"I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media." - Brooklin Nash

Brooklin Nash

Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy.

In this episode you will learn:

• How content marketing can support more aspects of a go-to-market plan than just inbound marketing
• The importance of establishing processes for consistent workflow
• The benefits of outsourcing content marketing to an agency

Episode Resources:

Brooklin on Linkedin

@realBrookNash on Twitter

Beamcontent.co

Catch up on our last 3 episodes:

Who's Your Mike with Kurt Wilkin

Brand Evangelism, Self-Awareness and Clarity with Alexis Scott

Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr.

Connect With Us!

Instagram

YouTube

Twitter

LinkedIn

www.catalystsale.com

Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.