Modern Marketing Messages

Unpacking Google Data Studio's Update to Looker Studio


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Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data.

In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discuss the ins and outs of the transformation from Google Data Studio to Looker Studio, the differences in capabilities between the two platforms, and along with breaking down the limitations that the new platform offers.

This podcast is brought to you by Americaneagle.com Studios.

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    Modern Marketing MessagesBy Americaneagle.com Studios

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