In this episode, we explore the dynamics of the North American market as a key source region for African tourism—and what destination managers need to understand to engage it effectively. My guests, Jane Behrend and David DiGregorio, partners at Rethink Travel Marketing and North American facilitators for the Africa Showcase platform, break down current trends shaping traveler behavior in this influential market. They share why North America holds compelling, potential for African destinations, while also highlighting how platforms like Africa Showcase create valuable opportunities for improved marketing, distribution, and visitor facilitation.