Sign up to save your podcasts
Or
Share Unpacking Product Market Fit
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Unpacking Product Market Fit
About this episode
This episode we are going to discuss the topic of product-market-fit. Using different examples and strategies to understand what would work for your startup.
This is the 120th episode of The Startup Story and in almost every episode our featured founder has had one startup failure in their past and each failure can be attributed to numerous factors. Factors like team makeup, marketing challenges, financial limitations, and sometimes the failure is a result of technical challenges. With all the various reasons a company might fail, the most prevalent reason was their failure to find product-market-fit.
Is product-market-fit so elusive? Is it something that can only be discovered by venture-backed firms? No, those aren’t true at all of product-market-fit.
The greatest thing about product-market-fit is that most of the work in finding product-market-fit can happen cheaply and at a very early stage in the startup lifecycle. The challenge is that we begin to drink our hype kool-aid and don’t try to assess product-market-fit until we hit hurdles much later on, and after thousands…and sometimes, hundreds of thousands of dollars are spent.
Smart startup founders front-load the work to determine product-market-fit. It truly is foundational for any and all startup projects…especially if you want to succeed.
Your sole purpose, when you are in the idea to MVP stage, is to validate your assumptions and to prove that people want what you are making. Everything…and I mean, everything else is secondary.
In this episode, you'll hear:
Resources from this episode
FREE 3-Day Livestream Event: https://live.grindology.com/
Join Grindology: https://grindology.com/
ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory
Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5
The Startup Story Inner Circle: https://www.thestartupstory.co/vip
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory
BOOK- Eric Ries Lean startup - https://amzn.to/3sdC1yi
Mockup Tool - https://moqups.grsm.io/tss
Share the podcast
The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.
First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.
Second, follow us on Facebook and Instagram, and be sure to share your favourite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory so we can give you a virtual high five and a thank you!
Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.
With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!
EPISODE CREDITS
This episode was made possible due to the support of our sponsor Grindology. Visit https://grindology.com/ to obtain founder-direct tactics and strategies.
View all episodes
By James McKinneyAbout this episode
This episode we are going to discuss the topic of product-market-fit. Using different examples and strategies to understand what would work for your startup.
This is the 120th episode of The Startup Story and in almost every episode our featured founder has had one startup failure in their past and each failure can be attributed to numerous factors. Factors like team makeup, marketing challenges, financial limitations, and sometimes the failure is a result of technical challenges. With all the various reasons a company might fail, the most prevalent reason was their failure to find product-market-fit.
Is product-market-fit so elusive? Is it something that can only be discovered by venture-backed firms? No, those aren’t true at all of product-market-fit.
The greatest thing about product-market-fit is that most of the work in finding product-market-fit can happen cheaply and at a very early stage in the startup lifecycle. The challenge is that we begin to drink our hype kool-aid and don’t try to assess product-market-fit until we hit hurdles much later on, and after thousands…and sometimes, hundreds of thousands of dollars are spent.
Smart startup founders front-load the work to determine product-market-fit. It truly is foundational for any and all startup projects…especially if you want to succeed.
Your sole purpose, when you are in the idea to MVP stage, is to validate your assumptions and to prove that people want what you are making. Everything…and I mean, everything else is secondary.
In this episode, you'll hear:
Resources from this episode
FREE 3-Day Livestream Event: https://live.grindology.com/
Join Grindology: https://grindology.com/
ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory
Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5
The Startup Story Inner Circle: https://www.thestartupstory.co/vip
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory
BOOK- Eric Ries Lean startup - https://amzn.to/3sdC1yi
Mockup Tool - https://moqups.grsm.io/tss
Share the podcast
The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.
First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.
Second, follow us on Facebook and Instagram, and be sure to share your favourite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory so we can give you a virtual high five and a thank you!
Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.
With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!
EPISODE CREDITS
This episode was made possible due to the support of our sponsor Grindology. Visit https://grindology.com/ to obtain founder-direct tactics and strategies.