Have you ever felt that each year, there is yet another set of marketing buzzwords that you need to learn? Service marketing, value marketing, values-based marketing, content marketing, Social Media marketing, and the list goes on. What these terms all have in common is the connection between your organization and its target prospects: the relationship.

While much has already been written about relationship marketing, sometimes unpacking the term in a different way will yield some different (and valuable) insights. Consider, the four Rs of Growth:  Recruitment, Retention, Referral, and Recovery.