In our first episode, St. Luke’s CEO Neil Henderson and Managing Director Ed Palmer dive into the concept of the “first follower” and its role in turning a lone leader into an influential movement. They discuss Derek Siver’s famous TED Talk and provide real-world examples from advertising campaigns past and present.  

The conversation explores how brands attempt to spark movements, the first follower dynamics in leadership and culture, and how it can be leveraged around your own brand or idea.

From industry salary changes to TV shows like “Traitors” and Taylor Swift’s potential political sway, the episode offers an insightful look at how embracing that first passionate joiner can be the spark that ignites a cultural blaze.

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